irina-delgado-como-crear-estrategia-sencilla-redes-sociales

Cómo crear una estrategia muy sencilla para tu marca en las redes sociales

La clave para una marca sólida es la confianza que proyectas. Y esto se logra gracias a la consistencia que muestras a tu audiencia.

Los siguientes pasos resumen de manera sencilla, cómo puedes fortalecer tu marca y seguir construyendo credibilidad a través del social marketing.

Ahora, los hábitos de consumo en internet en México no son muy diferentes a los hábitos en todo el mundo. Aquí la Asociación de Internet nos muestra un Estudio sobre los Hábitos de los Usuario de Internet en México y donde podemos sacar algunas conclusiones.

Aquí vemos que el acceder a redes sociales sigue siendo la actividad más activa de los usuarios en internet en México.

Y aquí podemos ver cuáles redes sociales son las que destacan por el mayor número de usuarios. Donde en promedio los usuarios de internet en México están activos en 5 redes sociales por promedio.

Ante estas oportunidades, debemos de estar preparados para presentar nuestra marca personal o comercial pulcra y lista para generar contenido clave para tu audiencia.

1. Crea un perfil que represente tu marca.

Hay 3 sencillos aspectos que considerar para ir construyendo confianza ante tu audiencia:

Foto
Biografía
Enlaces

Aquí te muestro un ejemplo de cómo Merary Delgadillo usa la consistencia en diferentes redes sociales.

Aquí su cuenta de Twitter.

Esta es su cuenta en Linkedin. Si observas la fotografía es la misma y la biografía relativamente similar.

Y aquí su perfil en su blog.

Si te das cuenta su fotografía es consistente, su biografía ya sea corta o larga y también los enlaces que comparte.

Este ejemplo puedes aplicar inmediatamente a tu marca.

Ahora, para encontrar las características de la personalidad de tu marca, habrá que definir algunos aspectos importantes. Ornitorrinco digital nos da una traducción en español de los cuatro aspectos que Stephanie Schawb propone.

Si estuvieras en un juego de roles ¿Cuáles serían las características de tu marca si fuera un personaje? Usa el cuadro superior y dale a tu marca personalidad para que de esta manera dentro de tu equipo de trabajo sepan que lenguaje y tono emplear.

De nuevo, el propósito de ser tan metódico con la descripción de tu marca es buscar consistencia, y ya sea tu marca personal o comercial se caracterizará por ser confiable ya que representa una misma personalidad.

2. Planea qué contenido compartirás en cada red social.

Elige bien tus herramientas y elígelas bien. Hoy en día existe una variedad de redes sociales donde compartir tu contenido. Pero pregúntate ¿cuál es la que mejor me funciona?

Cuando creas contenido, créalo pensando a qué público te estás dirigiendo en qué plataforma social. ¿Y por qué? De nuevo, por el hecho de ser consistentes. Usar al máximo las posibilidades que una plataforma te ofrece para dar a conocer tu contenido.

Te comparto la traducción de una hoja de referencia de Pros y Contras sobre algunas de las redes sociales que likeable media propone.

Aquí podrás ver un ejemplo de cómo Vilma Nuñez usa el mismo contenido en diferentes redes sociales.

En Twitter hace una publicación sobre una guía.

Ahora aquí verás que promociona esa misma guía en Facebook. Donde sabe que no hay límite de 140 caracteres por lo que puede utilizar más espacio para mandar su mensaje.

Y ahora aquí en YouTube crea un video para complementar la guía.

Puedes aplicar el mismo ejemplo para tus redes sociales, donde elijas de que manera compartir tu contenido en qué redes sociales.

3- Planea la calendarización de tu contenido

Ten el control sobre el contenido que planeas publicar en tus redes sociales y un calendario editorial te puede ayudar a tomar las riendas para la programación que tienes planeada.

HubSpot tiene una guía que te puede ayudar para la programación del contenido.

Este es un buen momento para decidir cuántas veces al día harás publicaciones en cada una de las redes sociales. Y Octavio Regalado nos da un ejemplo muy claro con esta infografía.

Twitter: de 5 a 10 publicaciones al día
Facebook: de 3 a 5 publicaciones al día
Instagram: de 2 a 4 publicaciones al día
Linkedin: de 1 a 2 publicaciones al día, de preferencia sólo entre semana.

4. Programa tu contenido

Si ya sabes de qué temas vas a escribir o compartir, así como la frecuencia y los canales de redes sociales que utilizarás, entonces continua con la programación de este contenido.

Buffer y Hootsuite con los administradores de contenidos mas usados.

Una vez que tengas la programación de tu contenido ahora es tiempo de enfocarte en la interacción con tus seguidores.

Aquí un ejemplo, esta cuenta de twitter (@hermillionmind) la cree con el propósito de inspirar futuras mujeres de éxito, tengo programado 5 tweets diarios en Hootsuite.

Y aquí te podrás dar cuenta que mi interacción con los seguidores de esta cuenta es constante, muestro mi interés con Likes o RT o DM cada vez que los seguidores tienen algún tipo de interacción con la cuenta en Twitter.

Las ventajas de crear tu contenido y programarlo desde un inicio, te permite generar credibilidad porque no dejas de compartir información útil para tu público sino también estás al pendiente de sus reacciones con la interacción que tienes con ellos.

Por último trata de mostrar también tu lado humano, compartiendo algunos aspectos de tu vida con tu audiencia. Neil Patel, le da un toque muy simpático de su trabajo atrás de bamblinas y tiene más detalles sobre qué sugerencias tomar en cuenta para la creación de una estrategia digital.

La ejecución de un plan te permite tener más claro la visión de hacia dónde quieres desarrollar tu marca personal o de tu organización en las redes sociales.

Platícame si hay algo más que tu ves que es importante agregar y si estas estrategias te ayudaron a tener una visión más clara de tus objetivos.

Que tengas un excelente día ☺

Building ideas

The Year of Code

I have been struggling coding again.

But this year is maaa year!!!

I’ve been trying to being free. I mean what is more cool than to be wherever I want in the world and being able to earn enough money to keep my business in track and support myself.

Imagine this.. Me, my laptop and a good internet… but the way the internet is always a pain in the ass… and it sucks a lot of time. But just bear with me and imagine the picture… I’m just hoping someday the internet reception for aerospace travels had a better internet connection someday.

I’ve been letting my fears to take over me and push me down… I mean after 4 years being in management positions that code thing just goes to the wind. So right know I’m working so that skills can come back again.

And for doing that I’m managing some projects every month. So some of them are these.

CSS challenge

I love this 365psd.com challenge, consist to structure from Photoshop to HTML, CSS and Javascript. One challenge per day, every year.. so it is a good start.

PHP cheat sheet

Like the phrases say it, just to have different functionalities in PHP for different projects.

Python cheat sheet

The other day I have a client that ask me for a software development, so I need it to take over again. The main purpose as PHP is just to have like simple functionalities that I can re-used for different projects

id Digital Design

Yup, finally I’m launching a digital agency. Hoping to someday it can sustain by themselves with a good administration panel for clients in Guadalajara, New York, Tijuana and hope other places someday.

Ooh man I can’t wait to earn enough money to pay for a good co-working space. And I think coding skills can open doors for new opportunities.

So like a Zed A. Shaw said… Just shut up and code!!.. so here we go…

Tips, tools & knowledge

First time developing a game… this is the story

A weekend ago I decide to participate in my first video game hackathon ever.

Through Skillcrush I found this special hackathon #GAMERella ”Well what better oportunity to participate and learn for the first time how to make a video game in a weekend” I said.

“If my sister thinks I’m a geek, has no idea” I thought after being just for a few minutes in the room.

Honestly I was pretty scare at first. It wasn’t my usual enviroment you know, Meetups, Hackathons, events but focused always on the web. Never had developed a game before man! and I actually don’t know if I consider myself a gamer… ok I’m not.

I mean, of course I can stick with a game once I start playing it … hi Dinner Dash! .. hi Uncharted 2!. But talk about them and nail it, nah! not honestly.

But anyway, when I arrived I felt like a fish out of water. But at least one of the reasons why I decided to live for a while outside my country it was because experiencing new things.

The video game center of the NYU received the hackathon #GAMERella Jam organized by CodeLiberation.org that challenged us in the creation of a video game with the plataform of our choice with the topic “Boss Up”… I had to ask what they mean with that, ‘cause I was sure it was more like an american slang. But anyway I get it and started.

I was very lucky to start talking with two guys who share me their ideas, I had no idea where to start. And in the end we were 4 people talking about video games and what can be possible to build. One was a passionate musician that loves video games, other girl with experience in Unity who has a mini piano and is an art creator, and other guy with experience in game developing. And me? well I was there just for the food… nah of course not! ”You know what?, I’m here to learn, if you guys need me to learn Unity I will learn the basics to participate somehow “ I said.

Ok so you will wonder probably I dunno what is Unity?… So Unity is a game engine where you can create and code video games for PC, Android, Play Station Xbox, Wii, etc. Ok cool let’s continue!

The ideas began to emerge. Focusing on the fact that two of the teammates brought a cello a mini-piano. So we could use it to make a game focused on music. Then we start joining the concept and the theme “Boss Up”…

And this is how Lucent born:

Roman (@ChaoticFormula): Game Design and Animation

Greg (@cosmoddd): Music, Sound mixing and Main Level Designer

Seori (@edwardyaoihands): Sound Effects and assitant Level Designer

Sam (@SnowHydra): Programming and Special Effects

Irina (@irimaya): Production and UI graphics

Here is a picture of my team

I learned a lot. To use Unity, to see how Unity crash one time and again. A contribution so different but as complementary from each of the talents of my team. But mostly I learned about the creative process, design and code for the production of a video game.

Another thing that I noticed, my computer is not suitable for the development of video games, their capacity is very limited. It works great for my web projects, but not so much for game development.

And with you the video game here: LUCENT

What is next? Honestly I liked the experience, I’m already registered for my class of Unity and who knows, maybe in the future to develop a video game business or invest in them, that would be pretty cool.

Only time will tell.

Just life

My first month in New York City: The Subway

One day after long hours working at a cafe, I turn to the door to start my journey back home, when suddenly I feel how I am attacked by a wave of heat I could barely breathe and felt nausea. I suppose the effect of the air conditioning inside the cafe and the ambient heat shock me.

A few hours later when to a pharmacy to buy a Pepto-Bismol, until then I began to recover the color in my face. My self-diagnosed conclusion as a doctor that I’m not, was that probably I was getting used to the food and water of New York City.

Maybe wasn’t the cause, but I found it a good introduction to begin to tell my story about my first month living in New York.

There are so many stories that I don’t know where to start.

Maybe I should start my sordid adventures in the subway of New York.

Uptown or Dowtown, if it is local or express, weekends that line is out of service, at nights is out of service, must grab an alternative line, some lines are closed for maintenance, announcing changes that you can barely hear through speakers, but most of the times you are just simply a newbie in the subway of New York City.

I always feel proud to adapt easily to the use of public transportation in new cities. But this month has been an exception, I had never lost so much as in this city. But I guess is a way how the city welcomes new people, I say this because apparently several people that already have been living here for a while went through the same thing, so I don’t feel so embarrassed now.

The metro is definitely an experience in New York City. It is the most efficient way to reach any destination in Manhattan, Queens, Bronx and Brooklyn.

Within the metro you can hear all kinds of languages. Here a list of the most common languages that I have heard in the subway in New York; English, Mandarin, Spanish, Russian, French, Korean, at least which I can differentiate.

One occasion I saw a group of 6 teenage boys were walking between each car, bringing a big radio with hip-hop music and doing a little choreography between the tubes of the subway, kinda urban hip-hop style dance poll.

Another day I heard an asian lady screaming to another asian lady that got off the train, and the one that stands inside the train start saying something in mandarin but with a very intense discussion. Then another random asian man began to say something to this lady in mandarin but like screaming and laughing. Then another asian couple joins the conversation-discussion. Then all asian people got off the next metro station and people who we were clearly not asian thinking “What just happened here!!!” Because we did not understand a word of what they were discussing, it was very unique.

Another thing I’ve noticed is that people doesn’t offer seats very often. I mean, in Guadalajara it is an unwritten rule that a pregnant woman or with child would be referred to offer a seat. Maybe I’ve been on 5 situations in which 3 are not offered a seat. But perhaps the context is different, because twice I being denied to offer help to down stairs to mothers with stroller or girls with suitcases. They are friendly, not get me wrong, but I guess they are very independent, I have no idea, but it is something that surprises me.

Also there are posters announcing to be aware of the platform train, where the statistics says that every years they’re 50 deaths because people to get to close to the train when is arriving. So suddenly I get nervous when I see people walking on the yellow lines that mark the edge of the platform.

But surely what I love about traveling in the New York subway is to watch people traveling in it. Curiously, depending on the area where you are, you’ll find the clothes and color of people are different. It feels like you traveled to several countries in one wagon. I love seeing the different features of origin of each person, each with its own essence of beauty, it very unique and makes me wonder what are their jobs? where are they come from?, what’s their story?.

Some facts*:

Metro users: 11’855,900

* Forbes New York, NY

Tips, tools & knowledge

Working model for a web business

This is a business structure model for a web business, of which I have created some business services that I detail as follows.

This has been a personal conclusion about my experience knowing some opportunity areas from some business I have been working through web platforms.

I propose three platforms (1)Web Business Structure, (2)Web Development, (3)Web Marketing. Whatever the focus of the business it has to always get thorough the platform number one “Web Business Structure”, this for a better management.

Web Business Structure

This platform refers of management milestones and personal discipline before getting started with a business, the difference about developing traditional and an innovator business (startup). Next I detailed the services of this platform:

idPersonalDisciplineStructure

Process that guides you through a personal discipline and structure before building a business.

idBizDevelopment 

Process that guides you about how to start developing your business focusing on lean startup methodology.

idBizStructureManagement

Process that guides you about how to manage your information, tools and team communications.

Web Development

Web platform development, involving programming, ux, web design and more. Next I detailed the services of this platform:

idWebSite 

Process that guides you to build a website, e-commerce or a web platform.

Web Marketing

Promoción por diferentes canales digitales para la difusión del negocio. Detallo el servicio hasta ahora creado:

idWebMarketing 

Process that guides you in the strategy for digital marketing with the promotion of your business.

idSocialMedia

Process that guides you in the strategy focusing in social media.

idMetrics

Process that guides you in the results and metrics about your personal management, business performance, social media metrics, website metrics and business & personal goals.

idEvents 

Process that guides your how to arrange a tech event, meetup, conference, etc, as speaker or organizer.

Just life

Sometimes I want NORMAL things & sometimes I DON’T

Born, grow, reproduce and die.

Get the best notes in school, have a remunerable job, meet the guy of my dreams, form a family, buy a car, buy a house, have a dog, work and work until retired and die.

I’m not sure if that’s for me.

Yes sometimes I want a NORMAL relationship, have my own family, be a mom, be with my hubbie… oooh but What a Wonderful Life! But then I DON’T, I don’t want nothing from that, I just wanna be free don’t have the responsibility to take care of someone, I want wind blow in my face, be the owner of my time and just to be happy.

Is the search of something else? There’s a lot of things I wanna do before nothing happens.

Sometimes I want conformity, I think things would be simpler. But then I feel fire inside me (metaphorically) that doesn’t leave me alone, that doesn’t let me to desire normal things.

One day a friend told me:
– Is the search for those who have the courage to question the lifestyle imposed on us. Some will always argue between the chosen and the imposition

Sometimes is hard and melancholic to see what other people are accomplished in their personal life, when you haven’t. But I trust my guts to discover myself, travel, learn, be in constant movement and to know what I want.

Time, here we go!

Just life

The sound of wind and rain in Guadalajara

Working in a 6th floor building this is what we hear a group of 20 people while working on our computers and being captivated by the sound.

Mexico

Tech-Startup Ecosystem in Guadalajara

With the main purpose to share information about the tech startup activity in Guadalajara, Mexico I present a compilation that over time I’ve been gathering which shows a very simple mapping where you will find organizations like:

Community Enablers
Investors
Events
Meetups
Startups
Small business
Corporates
And more…

Of course there are other sources that are essential to know in detail the local startup ecosystem movement as Startup Digest and Startup Genome. I just have this desire to share about I have known and experienced about public, private organizations or movements organized by volunteers with the momentum to push a city in the development of technology and entrepreneurship sectors.

Just life

Audiophile

One of that persons that you can not surprise ‘cause they know everything about music, his dedication is music, his love is music.

That’s awesome!

How they can take you to a path where you can really taste music, not just eat it, but really taste it.

Music, the rhythm of life.

To lose yourself in the percussion, to differentiate between a guitar and a base. To suspire with the violin. Man!

How the incredibility of creators can put an emotion in a lyric or a melody.

Music, the engine of imagination and creativity.

Inspiration

You can’t TRY to do things, you simply DO them

-Ray Bradbury

Irina Delgado

Ayudo a las empresas a generar más ingresos a través del marketing digital

Cómo crear una estrategia muy sencilla para tu marca en las redes sociales

1. Crea un perfil que represente tu marca.

2. Planea qué contenido compartirás en cada red social.

3- Planea la calendarización de tu contenido

4. Programa tu contenido

The Year of Code

First time developing a game… this is the story

And with you the video game here: LUCENT

My first month in New York City: The Subway

Working model for a web business

Keep updated to my recent posts

Sometimes I want NORMAL things & sometimes I DON’T

The sound of wind and rain in Guadalajara

Tech-Startup Ecosystem in Guadalajara

Keep updated to my recent posts

Audiophile

Quotes: Ray Bradbury